Strategic business outlook: Health Outcomes Group and LUZ form partnership
With changing regulatory requirements and an increased demand for quantitative measurement of
patient reported outcomes (PROs), both companies see advantages in leveraging their core competencies to realize mutual opportunities.
“Patient reported outcomes have become a critical assessment tool for the potential success of pharmaceutical products,”
explains LUZ’s President Sanford Wright. “Our partnership with Health Outcomes Group is a logical progression in our continuous pursuit of innovative and client-appropriate solutions.”
The highly specialized expertise of Health Outcomes Group (H.O.G.) in quantitative measurement
of PROs and LUZ’s specialization in life science translations allow both companies to strengthen their positioning of related service offerings.
“Partnering with
LUZ allows us to provide our unique capabilities to a broader client base while
enabling LUZ to offer highly specialized expertise,” comments H.O.G.’s President and founder David Himmelberger. “Furthermore, our companies
have a very similar philosophy, which is reflected in our client focus and fundamental business approach.”
As pharmaceutical companies are driven to provide better and more robust data for new product
registrations, both partners see greater demand in the foreseeable future for quantitative measurement of PROs and related language services.
“The needs of life science clients are becoming more refined,” states LUZ’s Director of Business Development Waldemar Frank, “and the increasing
demand for highly-specialized solutions is just a natural evolution of market maturity that we want to respond to.”
The partnership will help both partners to establish stronger footholds in growing areas for
their distinctive services. Integrating core competencies will give pharmaceutical companies a more complete solution that meets their specialized needs.
About LUZ, Inc.
LUZ, Inc. was founded in 1994 on a straightforward business philosophy to provide high-quality translation
services and—equally important—responsive project management to corporate clients worldwide.
We are a women and minority-owned business (M/WBE) with a focus on life science translations. “LUZ”
means “light” in Spanish and symbolizes our commitment to demystifying the translation and localization process.
We promote a healthy, inspiring work environment because we recognize the importance of a positive
LUZ experience for clients and employees alike.
For more information about our products and services, please contact